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Selected type: Hardcover. Added to Your Shopping Cart. This is a dummy description. The ongoing interconnection of the world through modern mass media is generally considered to be one of the major developments underpinning globalization. This important book considers anew the globalization phenomenon in the media sphere. The radical contribution of this fine book is its meticulous examination of evidence used in the mainstream globalization debate.

Hafez insists, convincingly, that this myth is riddled with perceptual errors, ideological projections and political interests. What Hafez manages to achieve in this book is to affirm that there are no truly transnational media, and that the ultimate power in media regulation remains in national hands.

We are yet to see the emergence of a global public sphere. A major virtue of this book is that it does not only look into the cultural dimension of globalization, but also into the economic implications and impacts upon national politics, media policies and news and information. The emphasis on actual empirical evidence for key statements in globalization scholarship is refreshing, and this book is an important contribution to the ongoing debate about media globalization.

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Hafez declares at the outset his intention to recuperate the concept of globalization through theoretical refinement and empirical evidence. He is right in his estimation that such a reworking of what constitutes 'global' developments is a prerequisite to the evaluation of the debates on global media. Hafez's is a timely, careful, and important intervention, presented in a style that invites a readership that will include both students and researchers.

Zugleich entlarvt es damit den Mythos von einer globalen Vereinheitlichung der Kultur und der Lebensweisen.

The myth of media globalization

Its deft maneuvering between research materials and media platforms opens itself up to broad range of applications. He shows a critical detachment that is further enhanced by the fact that he, unlike many of his colleagues, always keeps a focus on the way the individual interacts with the media. No matter what topic he discusses — the digital divide, xenophobia, or the new world order in the information age — Hafez never losses sight of the individuals who are hit by the wave of globalization and always insists on their partial immunity to the insinuations of global communication.

The point is made convincingly that so far no global public sphere has been established.

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Review: Kai Hafez, The Myth of Media Globalization. Oxford: Polity Press, 2007. £14.99. 232 pp

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